The better your web experience, the more things you are able to get done. Users should be able to get to the information fast, without worrying how to get there. Designers and developers have to work together to create somethings that doesn’t just work, it has to work great. That way everyone is happy. In other words you have to do something awesome. Here are a few techniques to help you do that.
Communication between designers and developers is a must in order to deliver a project that is efficient and easy to use. Seasoned web designers always share ideas with developers because they know that the more they share, the more they learn. Reaching out for tips or just asking for pointers is a great idea when you are stuck in a gutter. Yeah, web designers get writers block too.
2. Ask Questions
More questions, more answers. You should always know who are you building the application for. In order to do that you have to ask questions like: “Why do they need it?”, “How will they use it?”, “What problem is it solving?”, “What do they expect to look like?” and many others. You should get an answer for them before you start building.
It will make the whole process easier once you understand the project.
Easy access doesn’t mean just faster loading time, although that is a key aspect of it, it also means the interface has to be simple enough for anyone to understand. Efficiency has to be the heart of any project. It also has to be responsive so that it could be accessed from any device. The content strategy has to be also on point and focusing around the key aspects of the information provided.
4. Product Strategy
A product-strategy should be the foundation of every project, so you should plan your design and development in accordance with the product or with what you want to sell. Web designers shouldzero in on target audiences and focus on the product itself and the consumer attributes. What does your product offer? Bring that to the table. That way you will be able to sell more and that should keep everyone happy.
5. User interview
Considering that your work is focused around them, you should conduct some user interviews to get some qualitative information. This helps the designer better understand what the user looks for in the application, especially if the target audience is new or unknown for the team. The researcher meets with participants one at a time to be able to discuss in depth about the topic in question.
All the information above should tell you that the secret lies in USER EXPERIENCE. If they will have a good time and nice information flow when exploring your website they will return for sure. All the techniques above can be applied to improve user experience and increase engagement. Play around on your favourite website and see what you can use as inspiration after figuring out what you like about them.